Kia Motors America (KMA) today introduced a completely redesigned customer web site, www.Kia.com, which has been updated to provide consumers with a new and easier way to navigate their online experience. The site, which provides both model-specific and historical brand information, is segmented to make it easier for consumers to find the exact Kia vehicle they’re looking for based not only on model category such as sedan or crossover, but also on individual feature preferences such as leather seat trims or all-wheel drive. The comprehensive redesign, which started in December 2017, is the result of more than 18-months’ worth of concepting, customer research and consumer testing on the site’s functionality, design and usability.
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