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06/19/19
ID: 15187
KIA MOTORS RANKED HIGHEST MASS MARKET BRAND FOR FIFTH CONSECUTIVE YEAR IN J.D. POWER U.S. INITIAL QUALITY STUDY
For the fifth consecutive year, Kia was named the number one non-luxury automotive brand today by J.D. Power in the 2019 U.S. Initial Quality Study (IQS), with a reported 70 problems per 100 vehicles, a two-point improvement over last year’s results. Kia’s continued success in IQS was led by having four models – Rio, Forte, Sportage and Soul -- included among the top 10 vehicles in the industry, the most of any brand. In addition, Kia had segment-topping performances from Rio (Small Car), Forte (Compact Car), Sportage (Small SUV) and Sedona (Minivan).
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