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06/20/18
ID: 13967
KIA MOTORS IS THE HIGHEST RANKED MASS MARKET BRAND IN J.D. POWER’S INITIAL QUALITY STUDY FOR THE FOURTH CONSECUTIVE YEAR
For the fourth consecutive year, Kia was recognized as the number one non-premium brand by J.D. Power in the 2018 Initial Quality Study (IQS), with a reported 72 problems per 100 vehicles. Kia maintained its leadership position with segment-leading performances from the Sorento (Midsize SUV) and Rio (Small Car), while Optima (Midsize Car), Sportage (Small SUV) and Sedona (Minivan) placed second and the Forte (Compact Car) placed third in their respective segments.
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