IRVINE, Calif., January 19, 2022 – Kia America will return to the Super Bowl in 2022 with a 60-second spot designed to build on the brand’s established Super Bowl presence, including our recent three-year sponsorship of the USA Today AdMeter. This will be Kia’s 13th big game ad, with previous spots highlighting the brand’s “Accelerate The Good” charitable initiatives, including the “Great Unknowns Scholarship” which provided educational assistance for students in need looking to complete higher education and the “Yards for Homelessness” initiative which provides resources to the homeless youth population throughout the U.S.

Kia America today announced that Steven Center will join the company on January 10 as chief operating officer and executive vice president. The former vice president of the automobile sales strategy division of American Honda Motor Co., Inc. will oversee strategy and execution for Kia’s sales, service and marketing operations in the United States and will report to Sean Yoon, president and CEO of Kia North America and Kia America.

Kia America today announced December sales of 48,506 units, pushing the company’s annual total past the 700,000 mark for the first time in company history. Kia’s 2021 performance represents a 20-percent increase over last year with five of the brand’s most popular sedan, SUV and crossover models – Forte, Niro EV, Seltos, Sportage and Telluride – reaching all-time annual sales records.