Kia America’s return to the Super Bowl will feature the all-new, all-electric Kia EV6. Arriving in showrooms in early 2022, EV6 is the first model to be launched under Kia’s Plan S strategy which puts electrification at the forefront of the company’s future. Kia’s first dedicated electric vehicle also marks the first time a Korean vehicle manufacturer has received carbon footprint certification and a ‘Carbon Measured’ label from the Carbon Trust, the global climate change and sustainability consultancy.

Kia America today announced pricing for the 2022 EV6, the brand’s first dedicated all-electric model, starting at just $33,400 after the $7,500 federal vehicle tax credit.

IRVINE, Calif., January 19, 2022 – Kia America will return to the Super Bowl in 2022 with a 60-second spot designed to build on the brand’s established Super Bowl presence, including our recent three-year sponsorship of the USA Today AdMeter. This will be Kia’s 13th big game ad, with previous spots highlighting the brand’s “Accelerate The Good” charitable initiatives, including the “Great Unknowns Scholarship” which provided educational assistance for students in need looking to complete higher education and the “Yards for Homelessness” initiative which provides resources to the homeless youth population throughout the U.S.