This year, with more than 4.2 million young people experiencing homelessness in the U.S., the car company known to “Give It Everything” will use its big game advertising platform to give back in a meaningful way. For every yard gained during the game Kia will donate $1,000 to three charity partners dedicated to ending the issue of youth homelessness and transforming the lives of young people in need: Covenant House, Positive Tomorrows and StandUp For Kids.

The Kia Telluride Supper Suite will kick-off the new decade to again command the snow-filled Sundance mountain terrain as the premiere hospitality destination celebrating Hollywood’s A-list attending the busy indie film festival in Park City, Utah. The pop-up will again be located centrally on Main Street with a takeover of fine dining destination, The Mustang restaurant. Mustang’s kitchen will be taken over by Toronto’s newest hot spot dining sensation, “Marbl Toronto” (http://marbltoronto.com/) owned by restaurateur, Peter Girges, known for Vancouver’s West Oak, Pierre’s Champagne Bar, and Twelve West. Head chef, Ryan Morrison (The Glowbal Connection in Vancouver; Scarpetta in New York, Toronto and Beverly Hills) will serve up the restaurants modern american bistro dishes sourced from the most sustainable, local and most fresh products available.

The Telluride is Kia’s winningest and most awarded vehicle in the past year and the first sport-utility vehicle to win the “Triple Crown” of the auto industry’s most prestigious accolades: 2020 North American Utility Vehicle of the Year from North American Car of the Year (NACTOY); MotorTrend SUV of the Year; and a Car and Driver 10 Best.