2017 KIA OPTIMA RECEIVES TOP SAFETY PICK PLUS RATING FROM THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY
2017 Optima Earns the Prestigious Safety Award Under New Headlight Testing Standards
IRVINE, Calif., June 1, 2017 – Kia Motors America’s (KMA) top-selling sedan, the 2017 Optima, has earned the highest designation possible – Top Safety Pick Plus (TSP+) – from the Insurance Institute for Highway Safety (IIHS) for vehicles built after March 2017 when equipped with optional front crash prevention and LED headlights with High Beam Assist. The rating reflects top scores in each of five crashworthiness tests as well as the integration of Autonomous Emergency Braking (AEB)1 for crash prevention and new headlamp testing standards which were introduced this year. Aside from earning “good” crashworthiness ratings and a superior rating for the optional front-crash prevention system, the 2017 Optima achieved a “good” rating in IIHS headlamp testing2.
“The Insurance Institute for Highway Safety sets some of the highest standards when it comes to evaluating vehicle safety, and the Top Safety Pick Plus designation is a significant achievement that substantiates Kia’s ongoing effort to improve the quality and integrity of our world-class model line,” said Orth Hedrick, vice president, product planning, KMA. “We are pleased that the Optima received strong ratings across all of IIHS’ rigorous testing, validating the high priority we place on safety for our customers.”
To qualify for TSP+, the IIHS testing parameters require each vehicle to earn “good” ratings in five crashworthiness tests – small overlap front, moderate overlap front, side impact, roof strength and head restraints – as well as an “advanced” or “superior” rating for front crash prevention and an “acceptable” or “good” rating in headlight testing.
The 2017 Optima offers a suite of available driver assistance systems3 such Advanced Smart Cruise Control (ASCC),3 Blind Spot Detection (BSD)3 with Lane Change Assist,3 Rear Cross Traffic Alert (RCTA),3 Rear Parking Assist System (RPAS),3 Front Collision Warning System (FCWS),3 Lane Departure Warning System (LDWS)3 and Autonomous Emergency Braking (AEB)3.
About the 2017 Optima
Conceived under the watchful eye of Kia’s president and chief design officer, Peter Schreyer, with modern and instantly recognizable design cues, the Optima exudes an athletic and sophisticated identity. Available with three engine choices, including a new 1.6-liter turbocharged four-cylinder that’s mated to a seven-speed Dual Clutch Transmission (DCT), the Optima is highly confident on the road. The Optima’s cabin features an impressive level of craftsmanship that comes standard across five trim levels – LX, LX 1.6T, EX, SX and SXL.
Acerca Kia Motors America
Con sede en Irvine, California, Kia Motors América es el brazo de marketing y distribución de Kia Motors Corporation con sede en Seúl, Corea del Sur. Reconocida como una de las 100 Mejores Marcas Globales y 50 Mejores Marcas Globales Ecológicas por Interbrand, Kia se enorgullece de ser el “Socio Automotriz Oficial” de la NBA y la LPGA y ofrece una gama complete de vehículos vendidos a través de una red de casi 800 distribuidores incluyendo automóviles y crossovers fabricados en las plantas de norteamericanas en West Point, Georgia, Estados Unidos* y el municipio de Pesquería en el estado de Nuevo León, México.
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* El Sorento y el Optima GDI (EX, SX y Limited y ciertos LX trims solamente) se ensamblan en los Estados Unidos con partes de origen estadounidense y globales.
1 When equipped with available Autonomous Emergency Breaking (AEB). AEB is not a substitute for safe driving and may not detect all objects in front of vehicle. Always drive safely and use caution.
2 When equipped with LED headlights with High Beam Assist.
3 These features are not substitutes for safe driving and may not detect all objects around vehicle. Always drive safely and use caution.