07/02/14 | ID: 9028
Kia Motors America’s (KMA) two most popular vehicles, the 2014 Optima and 2014 Soul, were ranked at the top of their respective segments in Strategic Vision’s Total Quality Index Study. Kia’s youthful, stylish and well-built vehicles earned the brand the highest Total Quality score of all mainstream brands in this year’s annual study. The Soul captured the best score in the small multi-function car segment for the second year in a row. Analysts at Strategic Vision look for brands and products that are innovative, bold and smart. Customers’ perceptions of quality also play a major role in overall scores for brands and vehicles.
|Awards|Kia Motors America|Quality|2014 Optima|2014 Soul|