Irvine-Based Automaker Joins with Orange County’s Largest Non-Profit Arts Organization to Showcase All-New K900 Flagship Luxury Sedan

• Multifaceted K900 launch extends with three custom-built vehicle displays throughout the Center’s campus and involvement with special events, including the Off-Center Festival, Summer Movie Mondays and the annual Candlelight Concert fundraiser

• The Center’s 600,000 annual visitors will have the opportunity to interact with and test drive Kia vehicles throughout the multi-year partnership

IRVINE, Calif., June 30, 2014 – Patrons visiting Segerstrom Center for the Arts will experience a new side of luxury as Kia Motors America (KMA) proudly introduces the all-new K900 rear drive luxury sedan¹ in collaboration with the Center, which presents a wide variety of the most significant national and international productions of national Broadway tours, music, dance, jazz, cabaret, family entertainment, special events and many free public performances  to the people of Southern California on multiple stages.  As Official Automotive Partner, Kia has built three custom K900 displays that will reside on Segerstrom Center for the Art’s campus.  Kia also will provide a complimentary vehicle to aid in transporting teaching artists and the Center’s community education staff to events throughout the year.  Segerstrom Center for the Arts is the largest provider of arts education programs on the West Coast, touching the lives of nearly 320,000 young people and families each year.

Praised by the automotive press for “elegant yet dynamic exterior styling” and “a dizzying array of luxury features,” a recent certification by AMCI Testing² revealed the Kia K900 V8 is Quieter, Smoother, and Better Riding Overall than the Audi A8 4.0T, the BMW 750i and the Lexus LS460.

“The K900 offers a modern and different twist on luxury, and partnering with Segerstrom Center for the Arts will allow people from all over Southern California with a passion for the performing arts to see and interact with our new flagship sedan,” said Michael Sprague, executive vice president sales and marketing, Kia Motors America.  “At Kia, we are committed to supporting the communities we call home, and our involvement with the Center is the latest extension of our efforts to create opportunities for engagement with the K900 and allow people to see for themselves why it challenges everything they think they know about luxury – and Kia.”

In addition to the K900 displays, Kia also will have a significant presence at several of the Center’s hallmark events, including:  the Off-Center Festival, Arts & Business Leadership Awards Dinner, Summer Movie Mondays and the annual Candlelight Concert fundraiser.

On all fronts, the all-new K900 continues to challenge the conventional trappings of vehicular luxury with the recent introduction of the new K900 iPad^®3 app.  Downloadable from iTunes^®3, the free app takes viewers on an in-depth engagement into all the K900 has to offer.  From its advanced technology to its stunning design, users are immersed through a unique 720-degree augmented reality experience that uses the iPad’s^® internal gyroscope to provide a virtual window into the heart of the K900.  Loaded with 12 computer-generated videos, customization tools and interactive features, the app also includes photo galleries, can help schedule a test-drive appointment and even allow users to receive a price quote from an authorized Kia K900 retailer.