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KIA MOTORS AMERICA INTRODUCES REFRESHED 2014 OPTIMA AT NEW YORK INTERNATIONAL AUTO SHOW

CLICK HERE to view 2013 New York International Auto Show Press Kit

Kia’s Award-Winning Mid-size Sedan Returns with Improved Design, New Premium Amenities And Technological Enhancements

  • Iconic design updated with dynamic and eye-catching front and rear fascias
  • Kia’s best-selling Optima now offers more uplevel features and options to enhance comfort and value

New York, March 27, 2013 – Kia Motors America (KMA), one of America’s fastest-growing car companies over the last five years1, unveiled a significantly updated version of its best-selling Optima mid-size sedan today at the 2013 New York International Auto Show (NYIAS).  Just three years ago, Kia turned the automotive world on its head when the Peter Schreyer-penned Optima mid-size sedan was unveiled at the 2010 NYIAS.  Since that time, Optima has become Kia’s sales leader, selling more than 150,000 units last year and gaining worldwide acclaim for its European-inspired design and fun-to-drive performance.  The 2014 Optima, built in the U.S.* at Kia’s West Point, Ga., facility (KMMG), arrives with updated front and rear fascias, retaining the vehicle’s dynamic and sporty proportions.  Available in LX, EX, SX, SX Turbo and SX-Limited trims, the Optima’s new premium amenities and convenience options make Optima an impressive player in the competitive mid-size sedan segment.  The 2014 Optima is expected to arrive in Kia retail showrooms in the third quarter of the year, and pricing will be announced closer to the vehicle’s on-sale date.

“With the latest version of the Optima, Kia continues to advance value to new levels of sophistication, offering mid-size sedan consumers new premium amenities and convenience upgrades, as well as a refinement of the world-class design that so completely transformed our brand,” said Michael Sprague, executive vice president, marketing & communications, KMA.  “The Optima is the cornerstone of Kia’s design evolution and epitomizes the brand’s goal of building highly-captivating, value-positioned vehicles.” 

Improvement of an Already Iconic Design
In a mid-size sedan segment long dominated by function over desirability, the 2014 Optima cements the model’s status as a trailblazer of combining style and substance in an affordably priced vehicle.  Refining the Optima’s sculpted, high-end appearance, Kia’s Frankfurt-based design team improved the vehicle’s front and rear fascias and the brand’s signature tabbed grille.  The vehicle’s bold stance and aerodynamic shape are further accentuated by updated rear diffusers and a sweeping trunk lid.  Lighting up the European-inspired design are striking front LED positioning and fog lights, along with clear, newly designed LED rear lamps. 

The improvements continue within the cabin of the 2014 Optima, as drivers are greeted with more upscale and high-tech amenities.  Activating the Optima’s push button ignition brings two new displays to life: a 4.3-inch TFT LCD instrument cluster and optional high-resolution 8-inch navigation and telematics screen, featuring UVO eServices, an 8-speaker Infinity®2 sound system, HD Radio™®3, SiriusXM™ Satellite Radio4 and SiriusXM Traffic™4.  All-new seat designs ensure a comfortable drive in the powerful and spirited sedan, while an optional new Blind Spot Detection (BSD)5 system, which includes rear cross-traffic alert and rear parking sensors, improve convenience and peace of mind.

Every 2014 Optima comes well equipped with a generous roster of standard features.  The LX trim offers dual exhaust with chrome tips, solar glass, exterior mirror turn signal indicators, front fog lights, exterior heated mirrors, chrome accented exterior door handles and new 16-inch alloy wheels fitted with 205/65R16 tires and a six-speed automatic transmission.  The volume-leading EX trim offers larger 17-inch alloy wheels fitted with 215/55R17 tires, leather seats, 8-way power adjustable driver’s seat, and illuminated front cup holders.  Moving to the SX trim, consumers will find stylish new 18-inch polished alloy wheels with 225/45R18 tires, unique front and rear lower bumpers and side sills, aero wiper blades.  The SX Turbo includes HID headlights with auto leveling.  Elevating to the top-of-the-line Limited trim brings Optima to another level of sporty refinement, adding unique 18-inch chrome wheels, new LED fog lights, red brake calipers, an electronic parking brake, chrome accented side sills, and premium Nappa leather seats.

Dynamic and Efficient Powertrains
The 2014 Optima is available with two powerful Theta II powerplants featuring gasoline direct injection (GDI) technology: a 2.4-liter GDI four-cylinder or a 2.0-liter GDI turbo engine.  A 2.4-liter hybrid powertrain is also available.  The 2.4-liter GDI engine is available on LX, EX and SX models while the more robust 2.0-liter turbo GDI engine is offered exclusively to the SX.  This turbo-charged unit delivers V6-type power with a four-cylinder's efficiency.  Each engine choice is mated to a six-speed automatic transmission featuring Sportmatic® clutchless shifting.  New for the 2014 Optima, and exclusive to the sporty SX variant, is Drive Mode Select (DMS), which adjusts transmission shift points and steering weight, offering owners a customizable driving experience.

Kia:  One of the World’s Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time.  With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling – under the guidance of chief design officer Peter Schreyer – with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry.  Kia recently joined the exclusive ranks of Interbrand’s “Top 100 Best Global Brands,” and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013.  Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company’s first U.S. assembly plant in West Point, Georgia – Kia Motors Manufacturing Georgia – which is responsible for the creation of more than 11,000 plant and supplier jobs.  The success of the U.S.-built* Optima and Sorento in two of the industry’s largest segments has fueled Kia’s rapid growth and is complemented by Kia’s comprehensive lineup which includes the Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, Forte5, and Forte Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA.  In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year.  Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com.  For media information, including photography, visit http://www.kiamedia.com/.  To receive custom email notifications for press releases the moment they are published, subscribe at http://www.kiamedia.com/us/en/newsalert.

CLICK HERE to view 2013 New York International Auto Show Press Kit

 


* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts. 

1 Based on 5-year cumulative growth between 12-month retail sales for periods ending February 2008 and February 2013 of all U.S. automotive brands. 

2 Infinity is a registered trademark of Harman International Industries, Incorporated.

3 HD Radio™ and the HD, HD Radio, and "Arc" logos are proprietary trademarks of iBiquity Digital Corporation.

4 Sirius services require subscriptions, sold separately after 3-month trial included with vehicle purchase/lease.  Subscriptions governed by SiriusXM Customer Agreement at siriusxm.com© 2011 SiriusXM Radio Inc. Sirius, XM and all related marks and logos are trademarks of SiriusXM Radio Inc.

5 The Blind Spot Detection System is not a substitute for proper and safe lane changing procedures.  Always drive safely and use caution when changing lanes.  The Blind Spot Detection System may not detect every object alongside the vehicle

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Information posted in press releases on the Kia Media website was accurate at the time of posting but may be superseded by subsequent releases or other information.