Fleetwide Miles Per Gallon Increased 11.6 Percent from 2009 to 2010

IRVINE, Calif., March 15, 2012 - In its commitment to produce sustainable and fuel-efficient vehicles, Kia Motors America (KMA) has "had the biggest improvement in adjusted CO2 and fuel economy performance from MY 2009 to MY 2010" of any automaker, according to the Environmental Protection Agency's (EPA) latest fuel economy trends reporttitled, "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2011." Kia's fuel economy gain from 2009 to 2010 was 11.6 percent, while its reduction in CO2 emissions was 10.1 percent, beating all other major manufacturers by considerable margins based on the EPA's most recent data. In addition, the report shows Kia as tied for the highest Corporate Average Fuel Economy (CAFE) at 27.0 miles-per-gallon for MY 2010. Kia is ranked number two for MY 2010 CO2 values, ahead of traditional leaders such as Honda and Toyota.

"As an industry leader in fuel economy, Kia is committed to providing safe, high-quality vehicles that are socially relevant to consumers," said Michael Sprague, vice president, marketing & communications, KMA. "Our goal is to stay ahead of the industry by applying innovative technologies such as direct-injection and turbo charged engines to advance our efforts and continue improving on the benchmarks Kia has set in the sustainability realm."

Kia Motors' EcoDynamics philosophy has created a global alternative fuel and powertrain research program to develop advanced fuel-stretching and emissions-cutting technologies. In 2011, Kia introduced the brand's first-ever hybrid vehicle in the U.S., and the 2013 Rio and Rio 5-door will be the first vehicles in the subcompact segment to offer fuel-saving Idle Stop and Go technology.

The EPA report summarizes key trends in CO2 emissions and fuel economy for gasoline- and diesel-fueled personal vehicles sold in the United States, beginning MY 1975. Overall, the automotive industry's fleetwide average real world MY 2010 CO2 emissions and fuel economy have marked slight improvements over MY 2009 and the most favorable levels since this analysis began in 1975.

To review the EPA's full 2011 fuel economy trends report, please visit www.epa.gov/otaq/fetrends.htm.

Kia's Unprecedented Growth
Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer, Peter Schreyer, earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality¹ and the industry's highest brand loyalty ranking². Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan³. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio5-door sub-compacts and Sedona minivan.

About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.