KIA STYLE360 AT NEW YORK FASHION WEEK DRAWS ANOTHER LINEUP OF POWERHOUSE DESIGNERS SEPTEMBER 11 – 13, 2017
08/22/17 | ID: 12874
KIA STYLE360

Eva Longoria, Kristin Cavallari, Andy Hilfiger, Rosario Dawson, Abrima Erwiah, Alysia Reiner, Timo Weiland, Vanessa Simmons, Candice Cuoco, Michael Kuluva and Helen Castillo will be headlining runway shows at Kia STYLE360.

Irvine, Calif., Aug., 22, 2017Fashion event agency, A-List Communications, announced its New York Spring/Summer 2018 Women’s fashion week schedule for September 11 – 13, which includes a veritable who’s who among the fashion, design and entertainment industries, like Eva Longoria, Kristin Cavallari and Andy Hilfiger, just to name a few.  This marks the thirteenth consecutive year A-List has participated in New York Fashion Week events and the third year of the company’s partnership with Kia Motors (www.Kia.com), the title sponsor of the Kia STYLE360 experience.

In addition to hosting the event space, this year Kia will showcase their own design prowess through an up-close look at the all-new 2018 Kia Stinger, a head-turning fastback sports sedan penned by automotive industry icon Peter Schreyer. As a modern interpretation of a gran turismo, the Kia Stinger was honed on Germany’s legendary Nürburgring circuit and promises to be the highest-performing production vehicle in company history. The Kia Stinger will be offered with multiple engine and drivetrain configurations when it goes on sale in the U.S. later this year. 

“Much like the designer collections debuting next month on the Kia STYLE360 runway, the Kia Stinger is all about passion, style, craftsmanship and attention to detail," said Saad Chehab, vice president of marketing communications, Kia Motors America.  "New York Fashion Week represents the pinnacle of design and with the worlds of automotive and fashion being so closely linked, it is the perfect place for Kia to showcase our most inspired design yet."

Kia’s passion for design and obsession with craftsmanship is also embodied in this September’s line-up of fashion shows and festivities for Kia STYLE360, which lists as follows:

Monday, September 11th

  • 1:00 pm: Studio 189 by Rosario Dawson and Abrima Erwiah
  • 7:00 pm: Andy Hilfiger presents ARTISTIX By Greg Polisseni
  • 9:00 pm: Uncommon James + Chinese Laundry by Kristin Cavallari hosted at Bagatelle NYC and presented by ChapStick®

Tuesday, September 12th

  • 11:00 am: Helen Castillo New York presented by ChapStick®
  • 3:00 pm: Bad Butterfly Presented by Candice Cuoco x Vanessa Simmons
  • 7:00pm: MOMENTUM by Timo Weiland for Crowne Plaza® 

Wednesday, September 13th

  • 11:00 am: Eva Longoria Collection
  • 3:00 pm: Tumbler and Tipsy by Michael Kuluva Spring/Summer 2018 Collection
  • 7:00pm: Livari by Alysia Reiner, Claudine DeSola & Tabitha St. Bernard-Jacobs

In addition to Kia, ChapStick® the experts in lip care (www.chapstick.com), has also renewed sponsorship to present the expansion of the ChapStick® Total Hydration Moisture + Tint Collection, which now features four new shades – Hello Bordeaux, House Red, Pink Nude and Flaunt It Fuchsia.  In celebration of the expanding Moisture + Tint collection, ChapStick® will step in as the official cosmetics partner and utilize Fashion Week lead makeup stylist, James Vincent, to prep the models’ lips for the runway throughout the week.  Fashion show guests will also be invited to stop by the ChapStick® lounge where they’ll be able to try out new ChapStick® Total Hydration Moisture + Tint shades, create a custom GIF and charge their mobile devices.  

Other renewing sponsors generously supporting the September 2017 season include Not Your Mother’s® hair care (www.nymbrands.com), who will style all fashion shows by lead hair stylist Michele Carrillo and her NYM branded professional-stylist team. California award-winning wine producer, Line 39 Wines (www.line39wines.com) by O’Neill Vintners and Distillers returns as well and will pour its fine selections of varietal wines and new Day Owl Rosé (www.dayowlwines.com ) across all Kia STYLE360 fashion events and parties. Pressed with minimal skin contact, Day Owl is a light and bright Barbera Rosé, featuring juicy fruit flavor thanks to cool fermentation in stainless steel tanks. Fruit is sourced from select vineyards in Madera County, the Central Coast, and Paso Robles.  The official hotel partner for the third consecutive year is Row NYC  (www.rownyc.com), conveniently located near the Kia STYLE360 fashion pavilion at 700 Eighth Avenue. The art-driven, New York-centric hotel will provide its elegant brand of hospitality and accommodations to celebrity and VIP guests.  New York City hotspot and fashion model sanctuary Bagatelle NYC (www.bagatellenyc.com), one of New York’s trendiest restaurants, will again serve as official restaurant partner hosting Kia STYLE360’s evening fashion parties.  

Welcomed new sponsors to the program this September include Essentia Water (www.essentiawater.com) who will keep guests hydrated and refreshed at all events. Essentia’s proprietary ionization process creates a supercharged ionized alkaline water that has scientifically shown to be more effective at rehydrating and its beautifully designed PET bottle that is BPA (bisphenol A) and phthalate free will be collected for recycling after each event. Also a new sponsor this year, Deep Eddy Vodka (www.deepeddyvodka.com) will be hosting its delicious handcrafted spirits across all Kia STYLE360 age 21+ events. Born in Austin, Deep Eddy Vodkas are column-distilled 10 times using corn, the finest Texas water and real, all natural fruit juices and essential oils. Nothing but smooth, clean vodka reaches the bottle to deliver an award winning taste.

“Each year, I have the daunting task of trying to outdo last year’s fashion events and this year, I think we’ve done it with an exciting lineup of high profile designers and bold corporate brand partners coming together to make this season one of our best ever,” states Executive Producer & Owner, David Manning, A-List Communications. 

All fashion shows will again be staged at the two-level Metropolitan West located at 639 West 46th Street with special integrations including live streaming of shows, 360 degree virtual reality broadcasts, and Facebook live streams along with its usual parade of celebrity guests and musical performances to be announced closer to fashion week.

For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360.  Official hashtag this season is #KiaSTYLE360NYFW.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

About ChapStick®

ChapStick®, the lip expert, makes it a priority to help people care for their lips all year round. Originally created in the early 1880s, ChapStick® is known today as America’s favorite lip balm and there’s a variety for every consumer need. Marketed by Pfizer through its Consumer Healthcare business unit, ChapStick® is committed to delivering skincare for lips.  For more information on ChapStick®, please visit www.ChapStick.com and on Instagram @chapstick and check out www.facebook/ChapStick.

About Essentia Water

Headquartered in Bothell, Washington, Essentia Water LLC produces supercharged ionized alkaline water with a 9.5 pH or higher that’s better at rehydrating. Pioneered in 1998, years ahead of industry trends, Essentia Water is the only water included in the Physician’s Desk Reference and has been clinically shown to be better at rehydrating than a leading bottled water brand available nationwide in approximately 50,000 retail locations and Amazon. It can also be found in the main water or natural beverage section of most major grocery stores as well as in most health/natural food stores. To learn more about Essentia, please visit www.essentiawater.com or connect with Essentia on Facebook, Twitter or Instagram.

About Not Your Mother’s®

Coined a young cult haircare brand, Not Your Mother’s aims to provoke you to experiment with new ideas, get inspired and embrace personal style.  Delivering uncompromising creative attitude, cruelty-free and USA made products, it is the company’s fourth year as STYLE360 at New York Fashion Week’s hair care partner.  Not Your Mother’s fashion week hairstylist team includes top celebrity and creative stylists lead by Michele Carrillo whose clients include Paris Hilton, Karlie Kloss, Kendall Jenner, Betsey Johnson, and Carolyn Murphy, among many others. For more information please visit www.nymbrands.com.

About Line 39

Line 39 offers consumers a selection of varietals from Lake County, AVA, as well as the North Coast and other areas in California. Line 39 wines are versatile and sophisticated, providing a wonderful complement to a variety of foods. Line 39 offers bright, crisp refreshing whites and smooth, subtle reds of consistent flavor and quality. Line 39 wines include Sauvignon Blanc, Chardonnay, Pinot Grigio, Merlot, Cabernet Sauvignon, Red Blend, Pinot Noir and Petite Sirah. You can follow the brand on Twitter at www.twitter.com/Line39Wines on Facebook at www.facebook/Line39Wines and on Instagram @Line39wines #Line39wines. Visit http://www.line39wines.com/ for more information.

About Row NYC

With the completion of a two-year, $140 million development, Highgate Hotels and Rockpoint Group launched Row NYC in March 2014.  Located in the heart of Manhattan’s epicenter, Times Square, the illustrious property boasts contemporary guest rooms; District M, an express café and Neapolitan pizza bar; Times Square’s first indoor food market, City Kitchen; Cyc Fitness spin studio; Sugar Factory café and confectionery; and express styling bar, Glam&Go.  The interior, art-driven environment and artisanal cuisine make Row NYC the first of its kind to breathe imagination into a hotel experience in Times Square. Curated by the best in their respected fields, Row NYC represents the pulse of New York and delivers it with style and comfort.  For more information please visit www.rownyc.com.

About Deep Eddy Vodka

Deep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, is the #1 fastest-growing spirits brand in the US, according to IRI. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. All Deep Eddy Vodka products are distilled in small batches at its state-of-the-art Texas distillery.  The company's line of products include: Deep Eddy Straight Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red, Deep Eddy Cranberry, Deep Eddy Lemon, Deep Eddy Peach, and Deep Eddy Orange. Deep Eddy Vodka is available in stores in all 50 states. More information on the company can be found at www.deepeddyvodka.com or www.facebook.com/deepeddyvodka.

About Kia STYLE360

Started in 2004, and then called “Style Lounge,” this modest fashion platform launched out of the gate as a stage for some of today’s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, and Kristin Cavallari to name a few. Likewise, fashion industry elite super models have graced STYLE360’s stages and venues including Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more. An element that always separates Kia STYLE360 shows from the usual fashion week clutter, are the high-profile musical performances each Season.  Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

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