Kia Motors will return to the Super Bowl for the eighth consecutive year with a 60-second spot for the all-new 2017 Niro crossover. Starring Melissa McCarthy and scheduled to air in the third quarter, the ad traces a heroic and harrowing journey stretching from the polar ice caps to an arid desert, and continues to prove why the Niro is “a smarter kind of crossover” with its no-compromise package of style, utility and fuel economy of up to 50 miles per gallon combined for the FE trim¹.

Click here to view a 15-second teaser of the spot 

For additional information on the Niro marketing campaign, please click here.

¹ Based on EPA estimates. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition. Niro EPA estimated MPG city/highway/combined FE 52/49/50, LX 51/46/49, EX 51/46/49, Touring Launch 46/40/43, Touring 46/40/43.