Curiosity is the desire, the need, to learn more. On the road, it is the fascination about what lies beyond the curve ahead.

The curve, and the sense of curiosity, is also brought to life in the concave, fastback silhouette of Kia’s long-awaited all-new car. Inspired by a concept, Kia’s newest vehicle marries heart-pounding performance with purposeful and progressive design.

Go to www.thecurveahead.net to view exciting new content.