KIA SORENTO IS MOST LOVED VEHICLE
The 2016 Kia Sorento Beats All Competition in Strategic Vision’s Customer Love Index™ for Title of Most Loved Vehicle
- Everything from seat comfort to performance to “emotional attachment” considered
- Sorento wins solid victory in the ultra-hot competitive Compact Sport Utility segment
IRVINE, Calif., November 15, 2016—Love is sweet, especially if you’re the owner of a 2016 Kia Sorento. Strategic Vision has awarded the Sorento a “Most Loved Vehicle” designation in the highly-competitive Mid-Size Crossover Utility Vehicle segment based on its Customer Love Index™ (CLI™).
The award is based on a series of online and written questionnaires called the New Vehicle Experience Study. Three months after purchase owners are asked to rate their new vehicles based on 120 different factors from seat comfort and engine performance to their emotional attachment to their new vehicle. Responses determine rank on the CLI™ and the 2016 Sorento scored top of its class.
“We’re thrilled the Sorento is the object of so much love,” said Orth Hedrick, vice president, product planning KMA. “It’s a fantastic vehicle and it’s great to know the hard work and love we’ve put into building loveable vehicles is being recognized. We like that our owners are emotionally connected to their Kias.”
This is the 22nd year Strategic Vision, a San Diego-based research consultancy, has conducted the New Vehicle Experience Study. This year it surveyed 38,763 new owners of vehicles purchased between October, 2015 and April, 2016.
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. Kia offers a complete line of vehicles in the U.S., including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States. Kia’s North American manufacturing operations include plants in West Point, Georgia*, and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.
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