KIA MOTORS AMERICA POSTS TENTH CONSECUTIVE MONTHLY SALES RECORD
Double Digit Gains for Five Models Push Year-To-Date Sales up 6.9 Percent
IRVINE, Calif., March 1, 2016 – Kia Motors America (KMA) today announced best-ever February sales of 49,737 vehicles, a 13 percent increase over the same period last year. The brand’s tenth consecutive monthly sales record was led by the Soul and Optima, with 11,842 and 9,630 units sold, respectively.
“With our Super Bowl ad, Presidents’ Day Sales Event and prominent role in the NBA All-Star Game, February was a huge month for Kia as we extended our monthly record streak to double digits,” said Michael Sprague, chief operating officer and EVP, KMA. “Positive economic indicators, low gas prices and mild weather nationwide also drove consumers into Kia showrooms at a record pace, where they discovered the ‘New Kia’s’ line-up of world-class products.”
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.
Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
|
|
MONTH OF FEBRUARY |
YEAR-TO-DATE |
||
|
Model |
2016 |
2015 |
2016 |
2015 |
|
Rio |
1,461 |
1,943 |
2,891 |
3,515 |
|
Forte |
8,187 |
5,549 |
13,516 |
11,971 |
|
Optima |
9,630 |
11,584 |
18,043 |
20,978 |
|
Cadenza |
585 |
640 |
959 |
1,023 |
|
K900 |
83 |
62 |
151 |
181 |
|
Sportage |
5,860 |
3,407 |
10,663 |
6,461 |
|
Sorento |
8,101 |
8,518 |
14,796 |
16,061 |
|
Sedona |
3,988 |
2,362 |
5,990 |
4,032 |
|
Soul |
11,842 |
9,965 |
21,033 |
18,107 |
|
Total |
49,737 |
44,030 |
88,042 |
82,329 |
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.
** K900 available in select trims and in select markets with limited availability.
*** Soul EV in select markets with limited availability.