REDESIGNED 2014 KIA OPTIMA SAVES THE DAY WITH TECHNOLOGY AND TURBOCHARGED PERFORMANCE IN NEW SPANISH-LANGUAGE ADVERTISING CAMPAIGN
Kia Motors America (KMA) has launched a new national advertising campaign for Hispanic audiences to coincide with this month’s arrival of the redesigned and U.S.-built* 2014 Kia Optima midsize sedan in showrooms nationwide. The light-hearted 30-second spots highlight the Optima’s easy-to-use technology features, turbocharged performance and redesigned front and rear fascias – which stay true to the award-winning original design while introducing several new styling cues – as well as the optional SXL trim which offers premium amenities such as Nappa leather trimmed seats and 18-inch chrome wheels.
Keywords
Advertising, Kia America, Marketing, Exterior, 2014 Optima