| 1996 MILESTONES |
- In July, Kia sells its 50,000th vehicle in the United States
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- Sportage goes on sale in the U.S., featuring the industry’s first knee airbag
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- Kia opens 30 more dealerships in Florida, bringing its dealer count to 170
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- Four Wheeler magazine names Sportage one of the “Ten Best Buys in 4WD”
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- 1997 Sportage is rated “The Best Buy” among compact sport-utility vehicles according to the Men’s Journal 1997 Buyer’s Guide
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- Sephia wins the 1996 SCAA PRO Rally production class championship
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- Annual sales: 36,274 vehicles
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