Kia Has Best Sales Month Ever

Rio, Optima Also Set Sales Records

IRVINE, Calif., April 3, 2001 – With sales of 19,159 units in March, Kia recorded its best sales month ever, outpacing March 2000 sales by 51 percent. Kia's year-to-date sales of 44,337 units are up 27 percent from last year.

Among individual models, both the Rio subcompact sedan and Optima midsize sedan set monthly sales records. Rio sales totaled 5,162 and Optima sales totaled 2,125. The top-selling Kia model in March was the Sephia compact sedan with sales of 5,871.

Kia Motors America is the U.S. sales, marketing and service arm of Kia Motors Corp. in Seoul, South Korea.

MONTH OF MARCH
YEAR-TO-DATE
Model
2001
2000 2001 2000
Optima
2,125
n/a 5,038 n/a
Rio
5,162
n/a 12,234 n/a
Sephia
5,871
7,178 12,568 18,572
Spectra
1,864
n/a 4,963 n/a
Sportage
3,887
5,156 8,952 12,777
Sportage 2-Door
Convertible
250
395 582 915
Total
19,159
12,729 44,337 32,264

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