KIA MOTORS AMERICA ANNOUNCES 14TH CONSECUTIVE YEAR OF RECORD SALES

IRVINE, Calif., January 3, 2008 – Kia Motors America (KMA) today announced its 14th consecutive year of record sales with 305,473 units sold, a 3.8-percent year-over-year increase. Kia saw nine months of record sales in 2007. Leading the way for the brand in 2007 were Rio, Optima and Sportage, which ended the year with its best month of the year.

"In a year that was not particularly good for the industry, Kia continued to thrive with another record year and the passing of the 300,000-units-sold mark, said Len Hunt, president and CEO of Kia Motors America. "As we begin 2008, we are optimistic that with our current line-up and the introduction of the seven-passenger Borrego SUV, Kia will continue its trend of year-over-year record sales.

Sportage sold 49,393 units, a 33.2-percent year-over-year increase while Rio sold 33,370 units, a 17.5-percent increase, and Optima sold 40,901 units, a 6.5-percent year-over-year increase. Rondo, in its first full-year on the market, sold 26,020 units.

Kia Motors America – the sales, marketing and distribution arm of Kia Motors Corporation in Seoul, South Korea – offers a complete line of vehicles through more than 640 dealers throughout the United States. For more information, including photography, visit www.kiamedia.com.

  MONTH OF DECEMBER YEAR-TO-DATE
Model 2007 2006 2007 2006
Rio 2,910 2,843 33,370 28,388
Spectra 6,688 9,275 73,474 72,557
Optima 3,235 3,834 40,901 38,408
Amanti 125 584 5,522 9,594
Sportage 5,109 4,900 49,393 37,071
Sorento 1,636 2,573 36,300 50,672
Sedona 2,493 5,586 40,493 57,018
Rondo 1,872 409 26,020 594
Total 24,068 30,004 305,473 294,302

Total U.S. Sales Of Kia Vehicles
  1994 1995 1996 1997 1998 1999
January 605 1,227 1,508 2,624 7,197 9,461
February 626 1,053 1,887 2,529 6,196 6,703
March 638 1,309 2,197 3,093 6,082 11,400
April 714 1,256 2,300 3,541 5,530 10,606
May 1,010 1,907 3,481 4,917 6,301 12,795
June 1,053 1,665 4,401 3,992 9,215 13,593
July 1,106 2,662 3,241 5,024 10,095 13,136
August 1,368 2,881 4,229 6,321 8,016 13,138
September 1,528 2,729 3,780 7,123 7,355 11,846
October 1,207 2,437 3,797 5,913 8,634 10,641
November 1,156 2,640 3,174 5,317 4,730 11,820
December 1,152 2,974 2,279 4,931 3,542 9,455
Total 12,163 24,740 36,274 55,325 82,893 134,594


  2000 2001 2002 2003 2004 2005
January 8,143 12,513 16,574 18,524 17,029 17,154
February 11,392 12,665 17,509 17,769 18,586 20,454
March 12,729 19,159 21,478 21,353 23,769 25,722
April 12,422 16,060 20,366 19,542 23,438 27,158
May 13,709 20,048 22,790 22,007 25,443 25,503
June 16,140 21,188 22,498 20,311 27,636 27,095
July 12,300 19,405 23,061 24,009 23,637 26,052
August 16,454 23,276 23,564 24,758 21,132 23,820
September 16,438 20,585 18,179 19,269 23,001 23,404
October 13,726 24,523 17,960 15,181 22,973 20,631
November 12,643 16,940 18,741 16,173 23,303 20,091
December 14,510 17,365 14,625 18,575 20,108 18,767
Total 160,606 223,727 237,345 237,471 270,055 275,851


  2006 2007
January 18,110 22,524
February 20,719 23,512
March 26,004 27,567
April 27,808 26,007
May 26,494 28,494
June 27,443 26,288
July 26,429 26,690
August 25,114 26,874
September 23,877 24,087
October 20,097 25,185
November 22,203 24,177
December 30,004 24,068
Total 294,302 305,473

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